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Birth of a New Brand: The 1955 Imperial
For 1955, Chrysler spun off Imperial as a separate division to produce the company’s most luxurious cars. The new brand was billed as the “flagship of the Forward Look.” When the Chrysler...
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Chrysler’s Crazy 1956 Scissor Windows
Why would Chrysler adopt such a strange door-glass arrangement on its 1956 hardtops? That’s an interesting story, to us anyway. When both Buick and Oldsmobile (Olds Holiday above) added four-door...
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End of the Line: The 1980-83 Chrysler Cordoba
The hot-selling 1975 Cordoba saved the Chrysler division, but just a few short years later the automaker could barely give them away. Earlier at Mac’s Motor City Garage, we shared the story of how...
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1955: Plymouth Leans Into The Forward Look
In 1955, Plymouth recorded its best year to date with The Forward Look, the Chrysler Corporation’s dramatic new styling theme created by Virgil Exner. The imagination of Virgil Exner (above)...
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A Barracuda That Could Have Been: The 1967 Formula SX
A 22-year old Chrysler stylist created this daring design for the 1967 Barracuda, but in the end management took a more conservative approach. John E. Herlitz (1942-2008) was Chrysler’s vice...
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Video: Catch Dodge Fever in the 1968 Charger
Here’s Dodge girl Joan Parker to show you the new ’68 Charger and help you catch a case of Dodge Fever. We wouldn’t know how effective Chrysler’s 1968-69 Dodge Fever campaign was, but it was...
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Video: Introducing the 1961 Plymouth Valiant
Meet the 1961 Valiant, now a member of the Plymough lineup, as we tour the scenic streets of old San Francisco. The setting for this 1961 Chrysler Corporation spot is the photogenic city of San...
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